Originally founded on a small Bradford side street, Prashad has grown into a multi award-winning restaurant, becoming the only 2 star AA & Michelin Bib Gourmand Indian Restaurant in Yorkshire. Quite the mouthful—but wait until you taste their food!
For over 20 years the family built their reputation on serving flavourful Gujurati snacks until moving into their new restaurant in Drighlington, 2010. The restaurant is now run by the second generation family.
The approach was to highlight both the food and the family history through photography from the talented Ben Bentley, which was paired with a stripped back colour palette of jet black and vivid pink to catch the attention of Prashad’s new emerging customer base.
The video content we provided for the client was used to highlight the brand’s core message as well as drive sales to alternate income streams, such as taster experiences to blur the line between customer and chef.
This whole new identity was rolled out inside the venue with menus, gift-cards, branded uniforms, commissioned by Chapter 81/