Client: Prashad

Originally founded on a small Bradford side street, Prashad has grown into a multi award-winning restaurant, becoming the only 2 star AA & Michelin Bib Gourmand Indian Restaurant in Yorkshire. Quite the mouthful—but wait until you taste their food!

For over 20 years the family built their reputation on serving flavourful Gujurati snacks until moving into their new restaurant in Drighlington, 2010. The restaurant is now run by the second generation family.

We were commissioned by Chapter 81 to take their existing branded collateral and gave it an exclusive premium look and feel. The approach was to highlight both the food and the family history through photography from the talented Ben Bentley, which was paired with a stripped back colour palette of jet black and vivid pink to catch the attention of Prashad’s new emerging customer base.

Prashad
Prashad
Prashad
Prashad
Prashad
Prashad
Prashad

The video content we provided for the client was used to highlight the brand’s core message as well as drive sales to alternate income streams, such as taster experiences to blur the line between customer and chef.

Story Telling

Your audience, your story—here’s how we can help.

With our considered blend of design, animation, video and photography, we can create engaging assets that hold the core values of your brand at the heart of any campaign, documenting the journey of your business, sharing it throughout your networks

“The stories you tell about the work you do have a huge effect on how people feel, and what they understand about your work effects how they value it.”

Prashad
Prashad
Prashad
Prashad
Prashad
Prashad
Prashad

This whole new identity was rolled out inside the venue with menus, gift-cards, branded uniforms, with help from PR Company Chapter 81.