Beck & Call
Signage and Wayfinding
Photo by Rikki Chan
Video by Damon Stead
Our choice behind the simple shapes and layouts were inspired by the graphic design of the 60s and 70s, taking advantage of classic brand touch points such as beer mats, till screens and posters. Beck & Call’s welcoming atmosphere had to be achieved with a bright colour palette—a departure from the quintessential pub interiors from the past.
As Beck & Call’s floorplan was vast, we took it upon ourselves to create a varied asset pack for the client to pick and choose from. From cosy nooks to tap rooms, the orangery to an outdoor terrace and children’s play area, we were able to use our extensive research in a number of creative ways, keeping to a consistent visual language throughout.