Here’s something fun on a gloomy Monday. A collection of un-used, un-finished, Turtle and Hare Studio logo design concepts. Be kind, there are some belters in here, but there are a few we are still emotionally attached too.

It can be really hard designing for your own brand. When we launched Turtle and Hare Studio, we were trading for around six months without a logo, stuck in our own heads with, what should our logo be? Eventually, we settled with, less is more.

Often we approached with quick turn around projects, and this is a good example of how time can be your friend when designing brands. What we were originally happy with, we realised wasn’t right for what we needed.

It took us a long time to launch our own brand identity but it was important we got it right before it went live.

Let’s hear which you think are best and which are worst. Did we choose the right logo?

Looking for a logo design, get in touch to talk about your project.