As a new mother working in California, our client had the vision of creating a clothes brand that parents could trust and kids adored. Mini Isme implements a sustainable manufacturing model, investing in local manufacturers that run fair labour practices. The company ensures each product is made with certified organic materials, using processes which are not damaging to people or the environment.

The visual identity for the brand had to appeal to both parents and children, with their core aim reflected in the design. Our challenge with this project was to avoid preconceptions of organic clothing and create a playful identity that was functional, stylish and, above all, sustainable. We approached this with a bold icon to mirror the values of growth within Mini Isme, a simple statement that would complement the quality and design of the product without appearing garish or hackneyed.

The assets we created needed to match the enthusiasm and creativity of children, using the brand to encourage play and the education of sustainable products.

Mini Isme garments are free from chemicals and processes that are harmful to both skin and planet, garments that promote a viable solution to continuing changes in fashion and style.