The creative team behind the Leeds trifecta of destination bar and venues—Belgrave, Waterlane Boathouse and Headrow House—asked us to turn their new acquisition, the Beck & Call, from outdated Yorkshire pub into a contemporary, family friendly venue offering cask ales and locally sourced, home-cooked pub grub.

We were tasked with making and rolling out a lean visual identity suitable for large exterior signage, menus, interior artwork and social media content. The brief was to work within a traditional pub graphic language but compliment the contemporary flare of the client’s existing portfolio. Our challenge here was to appeal to a mixed audience of new families, young adults and traditional pub goers - challenge accepted.